SPOTIFY WRAPPED 2023: BURNA BOY LEADS AS TOP STREAMED AFRICAN ARTIST IN SUB SAHARAN AFRICA

burna boy

Spotify has today released Wrapped 2023, the annual data-led review of how people listened to music and podcasts, on the platform.

Drake is the most streamed artist in Sub-Saharan Africa, followed by Burna Boy, making him the most streamed African artist in SSA, for the second year in a row. AsakeDavido and Omah Lay all make an appearance in the top ten, showing Nigeria’s dominance in the music scene across the continent. Ayra Starr narrowly misses the top ten most streamed artists list, landing at number 11 and being the top streamed female artist in SSA.

When it comes to tracks that the whole region can agree on, Ruger’s Asiwaju takes the day, followed by Ayra Starr’s Rush. A host of other Nigerian tracks also make the list include Asake’s Lonely At The Top which is the most streamed track in Nigeria this year. Tyler ICU is the sole South African with Mnike, featuring DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee, and Libianca’s People is still making waves, almost a year after its release, landing it in the eighth spot.

Davido’s album Timeless, released earlier this year after much anticipation from the fans, has consequently become the most streamed album in SSA. Moreover, two tracks from the album, Feel and Unavailable featuring Musa Keys, have secured positions among the top ten most streamed tracks in SSA. To emphasize Asake’s journey, it’s remarkable to note that the artist was relatively unknown a few short years ago. Now, both of his albums, Work of Art and Mr. Money With The Vibe, hold positions in the top streamed list across Sub-Saharan Africa.

The top exported artist in SSA is Rema, thanks to the popularity of Calm Down, featuring Selena Gomez, which is also the most exported track from SSA. Furthermore, for the first time ever, an African artist-led track not only gained 1 billion streams on Spotify, it is also the eighth most streamed track globally. No small feat considering just a few years ago, African tracks were mostly confined to the continent. All the African artists whose music was felt not just on the continent, but also on the global stages, are featured on Spotify’s Gone Abroad Presents…Global African Hits of 2023. 

Ayra Starr leads in the top streamed female artists list; however, the only other African female artist in the top ten is Tems. Interestingly, the rest of the list is occupied by American artists.

To further showcase local listening trends from around the world, Spotify this year has Wrapped Mapped, showing which songs have soundtracked throughout the year since January 1, all across the globe.

Additionally, Spotify has also launched its Wrapped creator experience for podcasters and artists.  With access to their own individualized Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year. Check out Spotify for Artists and Spotify for Podcasters to learn more.

TOP STREAMED

 ARTISTS IN SSA

 TRACKS IN SSA

 ALBUMS IN SSA

  1. Drake

  2. Burna Boy

  3. Asake

  4. Davido

  5. Omah Lay

  6. The Weeknd

  7. Rema

  8. Chris Brown

  9. Travis Scott

  10. 21 Savage

  1. Ruger – Asiwaju

  2. Ayra Starr – Rush

  3. Tyler ICU – Mnike (feat. DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee)

  4. Asake – Lonely At The Top

  5. Omah Lay – soso

  6. Davido – FEEL

  7. Davido – Unavailable ft. Musa Keys

  8. Libianca – People

  9. Burna Boy – Last Last

  10. Bnxn – GWAGWALADA ft. Kizz Daniel, Seyi Vibez 

  1. Davido – Timeless

  2. Asake – Work of Art

  3. Omah Lay – Boy Alone

  4. Rema – Rave & Roses Ultra

  5. Burna Boy – Love, Damini

  6. Asake – Mr. Money With The Vibe

  7. SZA – SOS

  8. Burna Boy – I Told Them…

  9. Metro Boomin – HEROES & VILLAINS

  10. ODUMODUBLVCK – EZIOKWUb

TOP EXPORTED

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