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Director Pink: Redefining the Art of Music Video Direction in Nigeria

Praise Onyeagwalam, known professionally as Director Pink, actively shapes the Nigerian music industry. She is a prominent music video director, cinematographer, and film director. Recognized for her innovative approach to visual storytelling, she has made significant contributions since her career began in 2020.

Director Pink
Director Pink

Director Pink founded Pinkline Films, a Nigerian film company, which has been instrumental in her projects. Her directorial debut was the music video for “Philomena” by Marxii, but she gained widespread acclaim with the music video “Running To You” by Chike featuring Simi, which became the most viewed music video in Nigeria during its release period. This success helped establish her as a leading figure among young directors in the industry.

In addition to music videos, she produced a short horror film titled “Lady Koikoi,” inspired by a Nigerian folktale, showcasing her versatility beyond music videos.

Notable Music Videos Directed By Director Pink

Director Pink has directed a variety of music videos for well-known Nigerian artists, including “Running To You” by Chike ft. Simi, “Abracadabra” by Wizkid, Skiibii, Naira Marley & Rexxie, “Confidence” by Mercy Chinwo, “Spell” by Chike ft. Oxlade, “No More Condition” by Rexxie ft. Zinoleesky, “Asiko” by Rexxie ft. Lojay, “Ego Oyibo” by Chike, “Feeling Funny” by Lil Kesh ft. Young John, “Single Again” by Harmonize ft. Ruger, and “Breakfast” by Ugoccie ft. Phyno.

Achievements and Recognition

Director Pink has received several nominations and awards for her work. In 2023, she was nominated for Best Music Video at The Headies for “Spell” and won Best Video Director at the AFRIMMA. In 2022, she was nominated for Best Music Video at The Headies for “Roju” and for Video Director of the Year at the Galaxy Music Awards. Her achievements reflect her growing influence in the music industry, particularly as one of the youngest female directors in Nigeria, paving the way for future talents in the field.

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